PERFECTING YOUR 'ELEVATOR PITCH'
Imagine, you enter a lift, and are surprised to see your CEO, a possible client or employer or even your role model. Or, you are at the JKIA lobby seated next to someone who could make and break your career and he or she asks you what you do. The famous or is it infamous 'elevator pitch' was created for such purposes.
The concept is simple: communicate what you do in the time it takes to ride an elevator from ground level until the door opens and you have to leave. Of course some of us will be lucky to be riding in the tallest buildings! Typically however, you have just 60 seconds to leave an exciting, impactful and meaningful impression with whomever you come in contact with. So make them count.
An "Elevator Pitch" therefore is a concise, carefully planned, and well-practiced description about you, the product you are selling or your company in the time it would take to ride up an elevator.
It is a conversation, or an ice breaker, that will (hopefully) lead into a deeper dialogue about the specialty, of what you and your company can offer.
Tips on how you can perfect that Elevator Pitch
Here is the typical wrong way:
Hi, my name is John Njagi and I am the CEO of Real Marketing Services. We help companies grow and we give great customer service. Do you have any marketing needs?
The people on the receiving end may or may not think they need a marketing company. Most likely, they are only thinking about what they are going to pitch to you. This pitch does nothing to compel people to engage further, only to continue the conversation in hopes you want to buy what they are offering.
A powerful elevator pitch, however, communicates a compelling value proposition that attracts customers predisposed to buy. It can help you efficiently weed through a large group, stopping only for meaningful conversations with real potential customers.
It should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. Elevator pitches should be interesting, memorable, and succinct. They also need to explain what makes you – or your organization, product, or idea – unique.
Tips to having that perfect Elevator Pitch
- Identify Your Goal- Is it to sell yourself, a product, your organization or do you only want to tell people what you do for a living? Have the end in mind.
- Explain what you do- You should have an interesting way of explaining what you do. This must show the value you bring other
than just highlighting what you do.
- Describe your Unique Selling Point- Explain what makes you, your product or organization unique. You should therefore create a distinctive brand that you will communicate always. Stand out from the crowd.
- Engage with a Question- After communicating your unique selling point, engage your audience with an open ended question mostly that which will lead them to think they need the product or service.
- Put it all together- After completing each of the above sections of your pitch, put them all together and read them aloud and use a stop watch to time yourself. Remember it should be 20-30 seconds.
- Practice- How you say the elevator pitch is as important as what you say. Practice makes perfect. If you don't practice, it's likely that you'll talk too fast, sound unnatural, or forget important elements of your pitch. Practice in front of a mirror to ensure that your body language matches your pitch.
|Public Image training in India
Do successful communicators have a "gift" that makes them great communicators? Yes, some are more talented than others, but consistent winners earn their victories by applying a few fundamental rules of persuasive communication. The RULE OF THREE is one of the arts of persuasive communication.
Eloquent, thoughtful and effective speakers and communicators have learned that certain patterns of speech carry more impact than others. To be a successful communicator, avoid speaking in redundant pairs such as
Master however the power of three such as:
- Cease and desist;
- Cash and carry
The rhythm of three is poetic, it is artistic, and it is dramatic. Learn to profit from the impact of the "Rule of Three."
- "Location, location, location"
- "Preserve, protect and defend."
Video of the Month
Is crossing your legs hearting your heart? CLICK HERE TO FIND OUT