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February 2014


Imagine, you enter a lift, and are surprised to see your CEO, a possible client or employer or even your role model. Or, you are at the JKIA lobby seated next to someone who could make and break your career and he or she asks you what you do. The famous or is it infamous 'elevator pitch' was created for such purposes.

The concept is simple: communicate what you do in the time it takes to ride an elevator from ground level until the door opens and you have to leave. Of course some of us will be lucky to be riding in the tallest buildings! Typically however, you have just 60 seconds to leave an exciting, impactful and meaningful impression with whomever you come in contact with. So make them count.

An "Elevator Pitch" therefore is a concise, carefully planned, and well-practiced description about you, the product you are selling or your company in the time it would take to ride up an elevator.

It is a conversation, or an ice breaker, that will (hopefully) lead into a deeper dialogue about the specialty, of what you and your company can offer.

Tips on how you can perfect that Elevator Pitch

Here is the typical wrong way:
Hi, my name is John Njagi and I am the CEO of Real Marketing Services. We help companies grow and we give great customer service. Do you have any marketing needs?

The people on the receiving end may or may not think they need a marketing company. Most likely, they are only thinking about what they are going to pitch to you. This pitch does nothing to compel people to engage further, only to continue the conversation in hopes you want to buy what they are offering.

A powerful elevator pitch, however, communicates a compelling value proposition that attracts customers predisposed to buy. It can help you efficiently weed through a large group, stopping only for meaningful conversations with real potential customers.

It should last no longer than a short elevator ride of 20 to 30 seconds, hence the name. Elevator pitches should be interesting, memorable, and succinct. They also need to explain what makes you or your organization, product, or idea unique.

Tips to having that perfect Elevator Pitch

  • Identify Your Goal- Is it to sell yourself, a product, your organization or do you only want to tell people what you do for a living? Have the end in mind.
  • Explain what you do- You should have an interesting way of explaining what you do. This must show the value you bring other than just highlighting what you do.
  • Describe your Unique Selling Point- Explain what makes you, your product or organization unique. You should therefore create a distinctive brand that you will communicate always. Stand out from the crowd.
  • Engage with a Question- After communicating your unique selling point, engage your audience with an open ended question mostly that which will lead them to think they need the product or service.
  • Put it all together- After completing each of the above sections of your pitch, put them all together and read them aloud and use a stop watch to time yourself. Remember it should be 20-30 seconds.
  • Practice- How you say the elevator pitch is as important as what you say. Practice makes perfect. If you don't practice, it's likely that you'll talk too fast, sound unnatural, or forget important elements of your pitch. Practice in front of a mirror to ensure that your body language matches your pitch.

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Being a Successful Communicator through the Rule of Three

Do successful communicators have a "gift" that makes them great communicators? Yes, some are more talented than others, but consistent winners earn their victories by applying a few fundamental rules of persuasive communication. The RULE OF THREE is one of the arts of persuasive communication.

Eloquent, thoughtful and effective speakers and communicators have learned that certain patterns of speech carry more impact than others. To be a successful communicator, avoid speaking in redundant pairs such as

  • Cease and desist;
  • Cash and carry

Master however the power of three such as:
  • "Location, location, location"
  • "Preserve, protect and defend."

The rhythm of three is poetic, it is artistic, and it is dramatic. Learn to profit from the impact of the "Rule of Three."

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Happy 2014! In this newsletter we give you tips on how to perfect an elevator pitch, how to be a successful communicator and we give tips to those who stammer


Public Image has a unique approach to building individual and corporate achievement. Business etiquette, creating a positive image though posture and dress, soft skills, communication proficiency, personal branding and networking expertise are key elements in the Public Image approach to developing professional skills.

Your communication questions answered

Q: How do I overcome the fear of speaking in public?

A:Speaking in public is a task to many people. Always remember to prepare days before the speech, do not be conscious of yourself and do not fear to make mistakes.

Did you know that the fear of public speaking also known as Glossophobia has its roots in social phobia? It comes from the fear of being judged, which stems from all of the attention that people place on you when you're speaking.




  1. Maintain a confident, erect posture and body language throughout the speech.
  2. Try to connect with the audience by maintaining eye contact with your audience and engaging them in your speech.
  3. Try to focus on the content of your speech rather than your stammering.
  4. Use positive self talk (speaking to yourself in your mind or loudly) before going on stage or starting your speech.
  5. Do not let the audience intimidate you.
  6. Try taking deep breaths before going on stage to keep yourself calm.
  7. Believe in yourself that you are one of the best people to speak about your respective topic and that what you will be saying will make a difference in the discussions.
  8. Rehearse your speech in front of your family members or friends to experience a mini audience before the actual speech.
  9. Don't get flustered by questions from the audience. Remember to listen to what they are saying and make your point clear.
  10. Believe in yourself - the magic lies in can do it!

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"The two words information and communication are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through." -
Sydney Harris

"Who you are is speaking so loudly that I can't hear what you're saying" -
Ralph Waldo Emerson