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April/May 2014


Assertiveness is the quality of being self-assured, confident and positive. It is being able to be firm and express your views and opinions openly, while at the same time minding others’ feelings and opinions as well.


Assertiveness just like any other skill can be learnt over time when practised. Here are some quick tips to help you instantly improve your assertiveness:

  • Start small; with partners, family members and friends
  • Have good posture and eye contact.
  • Express your feelings and needs.
  • Rehearse what you want to say to build confidence.
  • Practice saying 'no'
  • Address the issue itself and stop once it's been corrected
  • Let go of guilt.

Emotional Intelligence (EI)

Emotional Intelligence is the ability to identify and manage one’s emotions and those of others. It is also knowing your type of personality and those of the people around you, and how to relate with them given their personality type.

Personality Types

In order for us to become emotional intelligent it is vital that we understand the different types of personalities so as to know how to relate with people with these traits.

1. Sanguine

They are creative, adventurous and risk takers, sociable, optimistic, carefree and pleasure-seeking.
They however procrastinate in completing tasks and reaching deadlines, unconventional, forgetful and late.

How to better relate with them;

  • Identify their need to socialize and create such environments for them.
  • Offer assistance when they have taken on areas of responsibility rather than interfering.
  • Recognize and appreciate their achievements.

2. Melancholic

These are people who are loyal, respectful, focused, calm, cautious, introverted and self-confident.

They are also liable to depression and moodiness. They like routine and are predictable. They are also suspicious.

How to better relate with a Melancholic

  • Accept them as introverts and do not pressurize them to be out going or social.
  • Help them focus on positive and good things other than negative ones to help lessen their depression
  • Help them build their self-esteem by always acknowledging their efforts and showing them love and sincerity.

3. Choleric

They are goal-oriented, analytical and logical, good planners, leaders, talk less but act more and ambitious.

They are also skeptical, egoistic, detached from their and others feelings, always like to be in charge, pragmatic and (too) hostile.

How to better relate with a Choleric;

  • Recognize and respect their efforts and capabilities.
  • Learn the art of negotiation to avoid being dominated by them
  • Keep emotional outburst at a minimal as they are quick to anger and hostile.

4. Phlegmatic

Phlegmatics are caring, tolerant, reasonable, trusting, calm and consistent and are interested in cooperation and interpersonal harmony.

They are easily annoyed and bored, can be dramatic and can appear clumsy, lazy and not self-motivated.

How to better relate with a Phlegmatic;

  • Understand their unwillingness to initiate things instead of becoming angry or hostile
  • Share in their decisions and be willing to accept part of the responsibility for the consequences
  • Help them accept change with care, instead of putting them down

Public Image Africa are proud Media Partners of The 6th edition of the Broadcast Film and Music Africa Conference will be held in May 27th and 28th at the Kenyatta International Conference Centre (KICC) in Nairobi, Kenya. The theme for the 2014 conference is ‘Afriwood Rising’. Dubbed the diversity programme, the event comprises of 5 unique opportunities that include: The Kenya Film-makers Pavilion , The Animation Pavilion , The Media Mall, Africa Media Business Exchange and Film and Video SME Hub. BFMA 2014 offers a unique marketing platform to take the great opportunities presented by the continents youthful creative, innovative and artistic flair to the regional and international market.

The Swedish Institute Management Programme

Do you want to be part of an international network of emerging leaders with a shared interest in sustainable business? The Swedish Institute is launching a new leadership programme for progressive leaders from Kenya,Tanzania, Rwanda, Ethiopia and Zambia. The programme creates a unique platform for exchange and knowledgesharing, with focus on sustainable business building on corporate responsibility.

The programme offers a combination of theory and practice in the area of responsible leadership and sustainable business. The core of the curriculum constitutes advanced business-related problem solving, seminars and meetings with prominent figures in the commercial, political and cultural fields, as well as company visits.

The ultimate goal of the training is to build a robust international network of leaders who can strengthen relations and business ties between selected countries in Africa and Sweden in the years to come. By bringing together individuals of remarkable accomplishments in their mid-career, the programme aims to challenge their approaches, reinforce professional skills, deepen cross-cultural perspectives and unite them in a long-lasting and active network. For more information about the programme, please visit the website:

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In this month’s newsletter we take an in-depth look at assertiveness and the different personality traits.

We hope that you become better more assertive in your relationships and that by learning the different personality types you are able to improve your relationships based on the tips given.

We would like you to also share your thoughts on what you thought about the newsletter.


Public Image has a unique approach to building individual and corporate achievement. Through training courses in Business etiquette, creating a positive image through posture and dress, soft skills, communication proficiency, personal branding and networking expertise. Projecting a positive image for business will give you an edge in today's competitive market.

We have recently worked with

AKAD Africa
County Assembly of Nakuru
CFC Life Insurance
Save the Children
Mara Mentorship Group


Feedback from recent training

"Their training are top notch, they interact with the participants and ensure that the content is understood"Winnie Wambui, Queens Dry Cleaners

"Authentic, professional, practical, humorous, involving and encouraging presentation Simply amazing"Jacob Ochola ICEA LION Group


"Emotional Intelligence is the intersection of heart and head, a far superior state than both"
David Caruso

"Research suggests that Emotional intelligence is responsible for as much as 80% of 'success' in our lives"  

"We live in an Emotional economy"
Derek Bbanga

Angela Mogere working with Colourworks in Durban, South Africa