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September 2015


Public Image has a unique approach to building individual and corporate achievement. Business etiquette, creating a positive image through posture and dress, soft skills, communication proficiency, personal branding and networking expertise are key elements in the Public Image approach to developing professional skills. Projecting a positive image for business will give you an edge in today's competitive market.


Exceptional Customer Service, Image & Personal Branding training workshop

Public Image Africa and Excel Marketing and Training Consultants wish to extend an invitation to you, colleagues and friends to attend our upcoming event. It will be held on 29th and 30th October 2015 at Sarova Panafric Nairobi

The workshop will be conducted by Customer Service Guru David Mogere and Top Image Strategist Derek Bbanga

A ticket is retailing at Kshs. 38,500/- Sponsor organizations sponsoring 10 participants qualify for a 5% discount.

Contact us for further details.


Public Image Africa and Connie Aluoch Styling Management wish to extend an invitation to the 21st Century lady and the powerhouse career woman. It will be held on 27th November 2015.

Join us as we discuss: Body Shapes, Make-Up Essentials, Fashion Trends and Style, Hair and Skin Care, Fitness and Health, Ladies Grooming & Ladies Etiquette.

Contact us for further details on attendance or partnership opportunities.

Do You Have Any Questions For Us?” Have you been faced with this question and your answer was a quick smile and a “No” because you truly did not have any? Here are a few good questions to ask:

How would you describe the work environment and corporate culture?

Can you walk me through a typical day in this position?

What career path is in this position?

How would my performance be measured?

What concerns or reservations do you have about me for this position?

What have you most enjoyed about working for this company?

Do you offer continued education and professional training?

What is the next step in the process and when can I expect to hear from you?

Have I answered your question correctly?



Indulge us for a minute and imagine walking out of an interview smiling from ear to ear because you know you aced that interview and all you have to do now is await that call “When can you start?” The first step to that feeling is to control your nerves before the interview. The following is how:

  • PREPARATION: Research on the job you are applying for and the company. Know what questions to ask (refer to section on questions to ask in an interview)
  • PLAN: Pick out your outfit for the interview before-hand and have clean, pressed and ready to wear. Map out the route you will take to the interview location and leave room for transport delays.
  • SHOW UP FRESH:The night before your interview, have a relaxed, quiet evening. Stay away from alcohol for it hinders a good night's sleep. ¬†
  • KNOW YOUR STRENGTHS: Be aware of them and how they fit into the role you are applying for.
  • BREAKFAST:Unless your interview is over breakfast then have a good breakfast. Do not pick food that have strong after smells or alternatively carry breath mints.
  • BE POSITIVE: Have a smile on your face, it increases endorphins that instantly make you feel happy; also imagine the best case scenario.
  • TAKE DEEP BREATHS: Rest your stomach and breathe in through your nose for a count of four- then breathe out through your nose for a count of five. You should feel calmer.

Derek Bbanga giving a talk to young ladies and gentlemen on ‘Personal Branding for Success’



Author of ‘Thinking on Your Feet’, Marian K. Woodall argues in her book that there are two ways to control an interview:

1. Have at hand the information you need to communicate to your potential employer the picture you want them to have of you.

2. Use each question to include a portion of that information.

Ultimately you want to know what the employer is looking for in an ideal candidate and match your qualifications and experiences to that and find a way to share it as much as possible during the interview.

Marian gives a great way to do this in the form of two columns; in one column list down the skills, experiences, preferences, academic qualifications, etc that the employer is looking for and in the second column list your qualifications and experiences that match those requirements.
One problem most job seekers face especially fresh graduates or young individuals, is the experience that employers often seek in their ideal candidates. An alternative is to think of projects, volunteer work, and other things you’ve done that demonstrate the same kind of skills and training.

Review your match ups several times before the interview and have the information on your fingertips. This also provides a fantastic answer to the question: “Why should we pick you for this position?”

In line with questions, some employers ask questions that some interviewees might consider difficult. Here are a few ways to deal with those:

  • Ask for Clarification: There is nothing worse than answering a question that you thought you heard rather than the one actually asked. Request clarification if you did not understand the query.
  • Ask for definition: Request for their understanding of a certain word rather than assuming what the interviewer means.

Ask for the interviewer to repeat the question

In the current job interview market it is not uncommon for employers to hold interviews over a meal. This allows them to gauge your personality by how you conduct yourself in that situation.

  • Be very polite with the waiter/waitress; call them by their name written on their name tags.
  • Take small bites to allow you to answer questions from the interviewer during the meal.
  • Order something light and easy to eat. For example: If you would like chicken order boneless which is much easier to eat with a knife and fork.
  • Lastly, view the July 2014 Newsletter on Dining Etiquette that will give you a more in depth look at proper dining etiquette.


“I think one of the most memorable and well-dressed speaker was Derek Bbanga. He gave off a lasting impression not only to me but I think everyone else. He talked about branding, first impressions and standing out. I believe what he said is the ultimate key to be able to start being considered to top institutions like our peer trainers who have been accepted to; ALU, Stanford and the likes.”

Christie Weche; Youth Seminar at Kenya Power

“One of our young boys recently had an interview, we were very proud of the outcome and the way he presented himself.  At the interview I saw evidence of your teaching when he greeted the interviewer. He walked tall and confidently into the office. It was a proud moment. We want to sincerely thank you for the time you spent with our boys and the life lessons you taught them. We have seen a difference in them and we owe that, in part, to you. May God continue to bless you and your team.

Aimee Crowl; Assistant Program Coordinator


“A Job interview is not a test of your knowledge, but your ability to use it at the right time”
- Anonymous

“Talent will get you in the door; character will keep you in the room.”

“Be so good they can’t ignore you”
- Steve Martin 

“If someone offers you an amazing opportunity and you’re not sure you can do it, say yes then learn on the job.”
- Richard Branson



Anita Mogere Fashion Blogger of: 'From Curves With Love' on Facebook & Instagram

The outfit you choose to wear to an interview should scream “When Can I start?” It should communicate to the potential employer that you are the ideal candidate. Three Rules: Fit Right, Be well pressed and Showcase your personality.

Mr. David Mogere and Mr. Edward Kasyoka leading a team in Mbale, Uganda in a Team Building Exercise


Get in Touch

Are you looking to build yourself as an Individual Brand?

Get in touch and let us make you a force to reckon with

Are you a lady looking to give your image an overhaul?

Get in touch and let us turn you into the best you can be

Are you looking for a Corporate Emcee for your function?

Get in touch and let us make it a success

Is your company planning a training event, a sales retreat, or team building?

Find out how Public Image can help at or contact


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